This page documents the Fireplaces.com brand as rendered by the production design system. The brand focuses on clarity, speed, and strong visual hierarchy optimized for shopping and discovery.
Fireplaces.com uses a bold orange-red palette.
Primary Brand
Used heavily for CTAs and emphasis
--brand
Brand Tint
Used for promotional backgrounds
--brand25
Primary Font
Arimo (sans-serif)
Used for body text, UI, and general content
Fallback Stack
system-ui, sans-serif
Used when primary font is unavailable
Each text style reflects its responsiveness across breakpoints.
breakpoint → font size / line-height / tracking
Primary Button
Secondary Button
Outline Button
Mobile Button